2019 was another banner year for mergers and acquisitions in the Social Media Analytics platform space, according to industry online trade publication Social Media Analysis.
Intrado, formerly known as West Corporation, acquired Notified to expand its software suite for PR professionals.
Brandwatch acquired UK-based Qriously in March, bringing ad tech and mobile market research into its toolkit.
Other companies which expanded their technology portfolios through acquisition include Conversocial, Access Intelligence, and Mavrck.
Read about the year in Social Media Analytics M&A here:
For more information on bringing the same data used by social media analytics leaders into your own public-facing or proprietary platform, please visit socialgist.com