This has to be the 15th time the FTC has called out influencers on being sure to disclose what is promoted content (PAID) and what is organic. I'm happy they are reminding the community that its against the law and that there is a right way to do it. When I watch my Mother or Kids use social media they have such a hard time differentiating the difference between what’s an AD, what’s a PROMOTION, and whats a real product review that can be trusted.
https://www.ftc.gov/system/files/documents/plain-language/1001a-influencer-guide-508_1.pdf