Learnings from RSA 2020

Jim Reynolds
By Jim Reynolds On March 04 2020 On digital risk, RSA, interview series

As promised last week, Mike Madarasz would be back with insights and findings from The RSA Conference. 

Q1.So overall, what was the tone of the event?

Pretty upbeat. 

RSA 80s Party

Q2. What themes/trends emerged from the event?

I was extremely impressed by the number of companies making significant investments and developments in analytics, AI, and machine capabilities.

RSA Password

Q3. What was the tradeshow floor like, and how did it compare from previous years?

No significant changes to the structure and format. Usual suspects like McAfee, Cisco, & Microsoft still have a considerable presence. Again, I really enjoy seeing all the start-ups eager for a shot at the title.   

RSA NSA BOX

Q4. Was there any impact on attendance due to COVID-19?

Nearly 1/4 sponsors backed out including ATT, Verizon, IBM & Booz Allen Hamilton

 

Q5. For our 'data audience,' was there anything specific for them that seemed new/exciting/different?

The appetite for our datasets is growing in the Digital Risk community. Insights from conversational content to inform decision making and drive action is building momentum. This market has established legitimate commercial value by analyzing social data with a directive to grow revenue, lower expenses, reduce/mitigate risk, drive customer satisfaction, promote employee retention, compliance regulations, and more.

 

Q6. Is there anything else you'd like to share?

The market is projecting steady growth. The threat intel industry spent more than $20B in 2019 and expected to spend more than $26B per year by 2025.

 

Q7. Is Socialgist heading to any other Digital Risk events in the future, and if so, when and where?

Blackhat in Las Vegas from August 1st-6th more details here: https://www.blackhat.com/us-20/

Thank you again, Mike, and we look forward to chatting again with you on the blog! 

 

 

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