The Socialgist team had the pleasure of sponsoring Social Media Week in New York. It was a great opportunity to catch up with our current customers, make new connections and spend time learning about the latest in social.
This year's theme was all about the power of influencers and many of the sessions shared information on tools for finding and working with influencers, as well as, hearing directly from influencers themselves about their experiences.
One region where this really jumps out is China. Known locally as Key Opinion Leaders, activating influencers is a key part of any Chinese social media strategy. For those of you exploring this space there are a few things to keep in mind:
- Listen first to understand the scale. In the case study we presented, a promotional video for Peppa the Pig garnered 1 BILLION views in just 2 days! You can expect lots of activity across most verticals in the Chinese market.
- Utilize the toolbox. Most of the major social media networks in China recognize the importance of the KOL ecosystem by offering influencer management tools and partnering with Multi Channel Networks, essentially agencies for influencers.
- Think local. Google translate is not going to cut it when trying to interpret and understand Chinese data and culture.
Please reach out if you’d like to hear more! And come say hi at Social Media Week in Los Angeles.